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Organic Food Awareness of Grammar School Students
Vaňková, Andrea ; Váchová, Alena (advisor) ; Kovaříková, Miroslava (referee)
The theoretical part of the thesis focuses on organic food and ecological agriculture problematics. The primary objective is to point out advantages and disadvantages of organic food and therefore, I mention comparison of organic and conventional food in the thesis. The practical part investigates attitudes and levels of knowledge of students of selected lyceums about organic food. The quantitative research (survey) was conducted at three lyceums in Prague. The statistical methods were used to verify the stated assumptions. While processing the survey I have learned that students struggle with the field of healthy nutrition than with the field of ecological agriculture and therefore, a proposal of healthy nutrition and organic food lecture has been chosen as the pedagogical output of the thesis. A tutoring presentation will focus on students of lyceums and its purpose will be to raise awareness about this problematic.
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The effect of the clame "superfoods" in consumer behaviour
Neťuková, Markéta ; Vondra, Zdeněk (advisor) ; Pešek, Ondřej (referee)
The master thesis is concerned with the effect of the clame superfood and its impact in consumer behaviour. The aim of this thesis is to find out how consumers perceive the phenomenon of superfoods and how this claim effect their consumer behaviour. The theoretical part of the thesis defines and explains the terminology related to the key term superfoods such as functional foods, superfruits and organic foods. Subsequently the thesis edentifies the rules of a food labeling with the emphasis on health and nutrition-related claims. The thesis then examines the recent development of the superfoods market with its trends either from the local and the global point of view. The theoretical part is ended by the analysis of the methodology The Six Elements of Superfruits Success, which defines the six elements leading to a successful business strategy in a field of superfoods industry. The empirical part of the thesis shows the survey results of the effect of the clame superfoods and organic foods on products and its impact in consumer behaviour in the Czech Republic. The thesis then deals with the case study Jeřáb (a product containing a superfood). The thesis draws up a draft proposal for a new communication strategy of Jeřáb with the emphasis on the fact that Jeřáb is a product containing a superfood.
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Selected forms of Selling the Organic Food - Retail Chains
JEŽKOVÁ, Zdeňka
The main aim of my thesis was to assess the current state of organic food selling in retail chains in terms of assortment range, requirements and sale culture and to suggest appropriate measures based on the data obtained. The theoretical part is focused on defining the concept of organic farming, through organic products right to organic food. The empirical part is focused on the evaluation of the supply list with specific types of organic products offered in individual stores, comparing the offer of organic food between retail units, and finally comparing the offer of organic food within the former districts. The analysis contains also summarized findings resulting from a questionnaire survey among retail business organizations. The conclusion of the empirical part is focused on answering presented hypotheses and proposing recommendations.
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Conversion of farm from conventional to organic farming in submountain areas
MRÁČKOVÁ, Jana
The aim of the Dissertation was to assess conditions and suitability of the specific agricultural farm for conversion. The farm analysed is situated in the highest parts of the Novohradské Hory mountain region, District of Český Krumlov. The altitude of anthropogenic non-stocked forest land oscillates about 850 m above sea level, and covers an area which was included in the border zone of the state border with Austria until recently. The main production programme of the farm is animal production, namely cattle breeding without a market milk production. The SWOT analysis method was used to analyse subjective as well as objective presumptions of suitability of the farm for conversion purposes. It was used to identify strengths, weaknesses, opportunities and threats. The results achieved were used for assessment and comparison with information processed in bibliography. The facts revealed indicated that the current state of conventional farming already fully corresponds to the principles and requirements applied in the organic farming systems.At the end it was stated that the farm has the best presumptions for a successful conversion.
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Analysis of the Supply of Biofood in Outdoor Boarding
KOROUSOVÁ, Radka
The theme of my bachelor work was {\clqq}Analysis the supply of organic foods in community feeding``. The area that I have explored was the town Pisek and the nearest surround. Today is ``the healthy lifestyle{\crqq} even stronger, and the organic food is the symbol of this lifestyle. Every little child knows, that is really important, to eat healthy and tasty food with high nutrition. The people have found the sense and magic of nutrition food. The consumers are motivated first with their healthy, to buy the organic food. If we want to describe the organic foods, they are made of ecological agriculture and their sense is to respect the nature and animals mainly. By the ecological agriculture are use any chemical fertilizers, insecticides, hormones and synthetic supports. The marketing research was made by personal and email questioning with accidental sampling. I have managed to get 45 complete fill in questionnaires. In these questionnaires only 4 restaurants are cooking their meals with organic foods. And they are motivated mainly with the healthy lifestyle. However, the main part of them doesn{\crq}t use organic food for cooking. They believe that the biggest problem is the price of organic foods, that is much higher, then the price of common foods. They answer that main higher interest theirs customers will lead in introduction organic foods in their menu.
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The sale´s analysis of organic food within retail chains - regional aspects
MEDEK, Josef
The principle aim of the diploma thesis is to analyze sale of organic food within selected retail chains. Specifically, it is determination of the sale strategy, assortment structure, conditions and culture of the organic food sale. The thesis comprises a part of the MSM 0652104020 research project of the College of Economic of the South Bohemian University.
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